![]() ![]() Towards the end of the event, Ethan Titelman from the National Research Group presented some hard data to bolster the hope that the exhibition business can return to normal, drawing from interviews with over 1 million moviegoers across 13 countries during the pandemic. “The conversation in our culture around movies just hasn’t been the same the last 15 months without moviegoing,” he said. Next, Rolando Rodriguez, NATO chairman and Marcus Theaters CEO, echoed Schwarzenegger’s sentiment by making a larger cultural argument. “These are the people who sacrificed so much this last year,” Schwarzenegger said. The actor and former California governor then made an economic appeal for the sustained health of the movie theater business, citing the 153,000 people employed by the industry, including concessions and custodial staff, as well as all the businesses that surround theaters and depend on the people they draw to them. “I wouldn’t be here if it wouldn’t be for the theaters, if it wouldn’t be for the big screen,” Schwarzenegger said to a masked and socially distanced audience of journalists, film industry professionals, and exhibition executives. ![]() The event started with an in-person speech by one of the industry’s elder statesmen, Arnold Schwarzenegger, about the power and importance of the moviegoing experience. ![]() Abrams, and Jason Blum - appeared in person others appeared via pre-recorded messages. Some - including executives from every major studio, as well as filmmakers like Bravo, J.J. Part of the industry-wide campaign called “The Big Screen Is Back,” the event showcased over 30 feature films - from massive tentpoles like “Black Widow” and “F9” to indies like Janicza Bravo’s “Zola” and Questlove’s “Summer of Soul” - set to debut in movie theaters through the rest of the year, as introduced by a parade of filmmakers, actors, and executives. After nearly 15 long and bleak months for the movie theater industry, a consortium of the major and independent studios gathered inside an AMC theater in Century City on Wednesday to celebrate - and cheerlead - the return of theatrical exhibition. ![]()
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